SWOT Analysis 001
4-quadrant SWOT Analysis template. Identify Strengths, Weaknesses, Opportunities and Threats for your business.
A SWOT analysis is the fastest way to take stock of where you stand before making a decision. This free SWOT template lays out the four quadrants — Strengths, Weaknesses, Opportunities and Threats — in one clear grid, so a team can capture an honest picture of internal and external factors in a single session.
How to use it: work through each quadrant with your team, listing internal strengths and weaknesses and external opportunities and threats. Then use the completed grid to shape strategy — playing to strengths, fixing weaknesses, and acting on the opportunities and threats that matter most.
Key features
- Four-quadrant SWOT grid
- Internal strengths and weaknesses
- External opportunities and threats
- Great for strategy sessions
- Works in Excel and Google Sheets
This template is designed for professionals and teams working in Business & Operations who want to manage Business Planning tasks efficiently in Microsoft Excel — without the need for expensive specialist software.
The SWOT Analysis 001 is part of our Business & Operations collection — downloaded 11 times and counting. Built from real-world experience by the ExcelGurukul team and tested across multiple industries and roles.
Frequently asked questions
Is the SWOT template free?
Yes, free download, no sign-up.
What does SWOT stand for?
Strengths, Weaknesses, Opportunities and Threats.
Can I use it for any business?
Yes, it's industry-neutral and fully editable.
Is it editable?
Fully editable in Excel or Google Sheets.