Porter and Five Forces
Analyze competitive forces in your industry using Porter's framework.
Porter's Five Forces reveals how attractive — and how competitive — an industry really is. This free template structures all five forces (competitive rivalry, supplier power, buyer power, threat of substitutes and threat of new entrants), so you can assess the pressures shaping your market and your profitability.
How to use it: assess each of the five forces for your industry, noting how strong each is and why. Use the overall picture to understand your competitive position and to inform strategy, pricing and market-entry decisions.
Key features
- All five competitive forces
- Structured industry analysis
- Strength notes per force
- Informs competitive strategy
- Works in Excel and Google Sheets
Built from real-world business experience by the ExcelGurukul team. Tested across multiple industries and roles.
Frequently asked questions
Is the Five Forces template free?
Yes, free download, no sign-up.
What are Porter's Five Forces?
Rivalry, supplier power, buyer power, substitutes and new entrants.
When is it used?
To assess industry competition and attractiveness.
Is it editable?
Fully editable in Excel or Google Sheets.