Marketing Budget Planner
Plan and track marketing budgets across channels.
Marketing budgets sprawl across channels and campaigns until no one's sure what was spent where. This free Marketing Budget Planner brings it together — planned and actual spend by channel and campaign — so you can allocate deliberately and see where the money actually went.
How to use it: set planned spend by channel and campaign, then record actuals as you spend. The planned-vs-actual view shows where you're over or under, helping you reallocate to what's working before the budget runs out.
Key features
- Plan spend by channel and campaign
- Planned vs actual tracking
- Spot over- and under-spend
- Reallocate to what works
- Works in Excel and Google Sheets
This template is designed for professionals and teams working in Sales & Marketing who want to manage Marketing Planning tasks efficiently in Microsoft Excel — without the need for expensive specialist software.
The Marketing Budget Planner is part of our Sales & Marketing collection — downloaded 5 times and counting. Built from real-world experience by the ExcelGurukul team and tested across multiple industries and roles.
Frequently asked questions
Is the marketing budget template free?
Yes, free download, no sign-up.
Can I track by channel?
Yes, by both channel and campaign.
Does it show variance?
Yes, planned vs actual for each line.
Which currency does it use?
Any — enter amounts in your own currency.