ROI Calculator – Marketing
Calculate ROI for all marketing activities and channels.
Marketing without ROI is guesswork. This free Marketing ROI Calculator works out the return on each campaign or channel from your spend and the revenue it generated — so you can prove what's paying off and cut what isn't, with numbers instead of opinions.
How to use it: enter the spend and the revenue or leads generated for each campaign, and the calculator shows ROI, cost per lead and related metrics. Compare across campaigns and channels to put your next budget where the returns are.
Key features
- Calculate marketing ROI per campaign
- Cost-per-lead and return metrics
- Compare channels and campaigns
- Justify budget with evidence
- Works in Excel and Google Sheets
This template is designed for professionals and teams working in Sales & Marketing who want to manage Marketing Planning tasks efficiently in Microsoft Excel — without the need for expensive specialist software.
The ROI Calculator – Marketing is part of our Sales & Marketing collection — downloaded 8 times and counting. Built from real-world experience by the ExcelGurukul team and tested across multiple industries and roles.
Frequently asked questions
Is the ROI calculator free?
Yes, free download, no sign-up.
What does it calculate?
Return on investment from spend and revenue or leads.
Do I need to know the formulas?
No, enter your figures and it calculates for you.
Is it editable?
Fully editable in Excel or Google Sheets.