Influencer Marketing Tracker
Track influencer campaigns across platforms with followers fees reach engagement conversions and ROI
Influencer campaigns are easy to launch and hard to evaluate when fees, reach and conversions sit in separate chats and sheets. This free influencer marketing tracker puts every campaign in one table with the platform, followers, fee, reach, engagement, conversions and ROI.
How to use it: add a row for each influencer campaign, enter the agreed fee and audience numbers, then update reach, engagement and conversions as results come in. Compare ROI across influencers and platforms to decide who to work with again.
Key features
- Campaigns tracked across platforms
- Followers and fee for each influencer
- Reach and engagement results
- Conversions and ROI per campaign
- Compare influencers side by side
- Opens in Excel and Google Sheets
This template is designed for professionals and teams working in Sales & Marketing who want to manage Marketing Planning tasks efficiently in Microsoft Excel — without the need for expensive specialist software.
The Influencer Marketing Tracker is part of our Sales & Marketing collection — downloaded 13 times and counting. Built from real-world experience by the ExcelGurukul team and tested across multiple industries and roles.
Frequently asked questions
Is the influencer marketing tracker free to download?
Yes, it is a free download with no sign-up required.
What is the ROI column for?
It lets you compare the return from each influencer against the fee paid, so you can rank partnerships.
Can I track several platforms?
Yes. Each campaign row records its platform, so Instagram, YouTube and other channels can sit in the same table.
Is it suitable for small brands?
Yes. It works for a handful of creator collaborations as well as larger campaigns.